This fall each time
popcorn customers open their cupboards they'll be reminded
of how Scouting can make a difference in boys' lives.
Trail's End® has unveiled eight new microwave packages
that feature the "Values of Scouting" right
on the cartons. Eight true-to-life stories are told
by present day Scouts and Leaders. They demonstrate
courage, initiative, caring and discipline. 
Front of new Unbelievable Butter microwave carton.
Trail's End partnered
with the National Council of the BSA to put these inspirational
stories on the backs of the new microwave packaging.
They offer the Scouting community an important new way
to promote the benefits of Scouting to millions of consumers
across the country.
The narratives came from north, south, east and west.
Represented are Scout units in Louisiana, Minnesota,
California, New York, Nebraska, Delaware, Washington
and Florida. The new cartons are expected to be a hit
with consumers and Scouts alike.
Back of 15-pack Unbelievable Butter carton, with
story from Troop 35, New Orleans, Louisiana.
Back of 15-pack Butter Light carton, with story from
Cub Scout Pack 506, Wilmington, Delaware.
Back of 15-pack Kettle Corn carton, with story from
Troop 100, Omaha, Nebraska
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Back of 6-pack Butter Flavor carton, with story from
Challenger Troop 622, Wilmar, Minnesota.
Back of 6-pack Incredible Kettle Corn, with story from
Corrections Center for Women, Seattle, Washington.
Back of 6-pack Unbelievable Butter carton, with story
from Cub Scout Pack 64, Tampa, Florida.
Back of 6-pack Butter Light carton, with story from
Troop 215, Gold River, California.
Back of 6-pack Kettle Corn carton, with story from
Troop 601, Bowmansville, New York.
[ Download a printable PDF of
this story ]
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